Geniográfico



Fashionlocator flyer


Requestor: christoffel
Brief: I need a design for an A-5 format flyer, printed on both sides (NL/FR). Text and logo @ http://marketing.geniografico.com/requests/fashionlocator/fashionlocator.zip Flyer needs to be modern and contemporary, and needs to reflect the website (www.fashionlocator.eu). Main colors are purple (RGB 150.0.80 - HEX 960050) and grey (RGB 59.59.59 - HEX 3B3B3B). Other colors are OK if they enhance the flyer but cannot be dominant. Main thing is that the flyer is eminently readable, the URL needs to be featured prominently as the .eu extension is not in the logo. Logo font is SPRINGSTEEL but use of that font is not compulsory.
Deliverables: Technical specifications : file may be delivered in .jpg but preference is given to PDF (1.3 x 1a 2001 version only). Dimensions not to exceed 204x142 mm (print job will be given to www.flyer.be where you can download templates if required).
Company: Fashionlocator
Company description: www.fashionlocator.eu is a bilingual (NL/FR) fashion site aimed at Belgian/French/Dutch fashion lovers. Manufacturers and agents can register their collections on specific profile pages, which can then be selected by retailers to be shown on their own profiles. Retailers can use the calendar (diary) to communicate their activities to a wider audience, thus increasing their sales opportunities by attracting more customers into their shops. The flyer is meant to entice professional users to register and create a profile.
Interested in: Less is more, contemporary, modern, fluent, readable.
Not interested in: Anything that cries out too much, nothing loud.
Friction: #52@Christoffel: Thanks for the feedback. I applied the changes asked for. Hope you'll like 'em. Cheers... Pascal
Vanessa: Christoffel. Ontwerp gemaakt, laat maar weten wat u er van vindt.
bernardhoedt: Hello, Feel free to ask if you want to change something else.
Be original: Hey christoffel. thanks in advance... The fonts are 8 pt... That's not big but perfect readable... The reasan that i chosed for white : "Less is more" I't very easy to read and the eyecatcher is the website... that's what it is all about ! If you prefer a alternative...you can ask me, no problem. I'm in business almost 15 years and i know the perfect advertising tricks :-) If uou prefer, we can talk also in dutch ??
bernardhoedt: We can have for the other language, the sun glasses in blue .
Muuyalp2: Hi Christoffel i send to you an example. Hope you like it! if you want to will make a change tell me ;)
solarwasteland: Thank you for your feedback, I hope this fits your taste more. Will design more later! Best regards, Tom
christoffel: Dag Evy, ik vrees dat ik dit een beetje te gewoontjes vind, er mag toch iets meer "schwung" in zitten...
christoffel: Hi solarwasteland, thank you for your effort. I like the large background logo and the way that the small logo is used as item points. However I find the overall design too dull, too old-fashioned perhaps. It lacks the "wow"-factor for me. Regards - Christoffel
solarwasteland: This one goes for my personal likings, will design more tomorrow!
Grupax: this one enjoys my preference. (font is in white - it turns pink becouse of the small size of the preview
Grupax: Here are the first drafts of the Dutch side. best regards.
HoeckxAlain: Ik maak vanavond een eerste versie :)
christoffel: Both sides the same please with NL on one side and FR on the other.
suus: Do you prefer both sides the same, only different in language (i.e. dutch and french)? Or do you prefer one front with both languages and a different backside.


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