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Requestor: coachetmoi
Brief: •Positioning “Coach & moi » is a company specialized in life and business coaching. We define coaching as a “personal development technique which aims at drawing out one’s full potential”. The coach works with you to help you find your own solutions”. Life coaching covers virtually every aspect of personal development that an individual might aspire to – for career and spiritual development, for life-balance, .. Most importantly you are a unique human being. The coach helps you in your questioning and enables you to make the right decisions but is by no means a therapist or an advisor. You remain the engine of an constantly evolving process. The coach concentrates on what’s “here” and “now” to reach future goals. To quote Einstein : “ My interest is in the future because I am going to spend the rest of my life there. •Required: we do not wish to add any kind of image (bird, tree, wing) to our logo. We thought about using the « & » de « coach & moi » as a promotional reference which could be applied on different supports. To be used on a white or light grey •Ton of voice: dynamism, positivism but elegant
Deliverables: Original vector Adobe Illustrator + pantone references used.
Company: Coach & moi - life & business coaching
Company description: “Coach & moi » is a company specialized in life and business coaching
Interested in:
Not interested in:
McIllus: Manu, I've uploaded another with another darker PMS grey ... Kris
coachetmoi: Hi, Ok for the dot, ok for colors of #33, ok for only "Coach" in GeoSansLight. I saw well that the symbol was the & and the swing of the M but, unfortunately it seems like a heart... Ok for some variations but the idea of the symbol was great. Thanks a lot
McIllus: Hi again, Pleae find the modifications en some other varieties! n° 30 is with an darker grey an the proposed font. n° 31 is the same as 30 but it has a star on the moi and last is with a different font for moi! Kris
coachetmoi: Dear Kris, I prefer this proposition but I think the grey is too light. We don't see it enough. Did you not find the typo "enchanted prairie dog" for the "moi"? It's like hand-written typo. For the rest it's great. Thanks a lot.
McIllus: Hi, Please find here the changements as asked. I kept the grey very light so the '&' will jump out more! I've also made some different possibilities! Kris
coachetmoi: Dear Kris, thanks for the new propositions. Could you make the following adaptations : - Replace the blue by a grey or a light black. A soft grey - Replace the green by tge following blue (C: 42%, M: 22%, Y: 3%, B: 7%) or sthg similar. - Could you also make a test by replacing the typo of the "moi" by a typo like Enchanted Prairie Dog. What do you think about this? - Put "life & business coaching" completely on the left and in blue color. - Set "Coach" with a capital letter - Keep the "&" like this but if you have any other ideas to give it more importance or sthg else. Thanks a lot for all your propositions.
McIllus: Hi Manu, Here some varieties ... Kris
Glow: #5: Dear coachetmoi, I corrected the company name (apologies for that, I must've been confused :D) and I changed the color to blue. I also added other colors as well as a black and white version for printing. This time, I used a more dynamic ampersand (&). I would love to hear your feedback! Thank you, Glow.
coachetmoi: Dear Grupax, thx for your proposal. The & is very original and interesting but I'm afraid that people will not understand the name which is coach & moi, maybe with a smaller &? Also the blue and the green are not the right ones. I would prefer an other green and a less flashy blue. Thx again
coachetmoi: Thx for your proposal and sorry for the late answer. First of all, it's coach & moi and not coach & me. Secondly I would prefer a blue design. The idea of using the o of coach for the & is a very good one but it would be great if you could find a more orginal and dynamic &. Thx again.
Glow: Could you also give me some feedback please?
McIllus: Manu, Here some different propositions! Kris
coachetmoi: Some good ideas... Could you make the following proposition : in this case replace the "&" by the one of the 8th and keep the green color. Thanks a lot
McIllus: Hi Manu, some new examples ... please don't hesitate to give advise! Kris
Glow: #5: I used the font because it's very elegant. The usage of the ampersand ('&') shows the playfull nature of the company (playfull: positive, dynamic, original). The playfullness and elegance of the logo implies that clients will be taken seriously, but not in an unpleasent way. I also included a black and white version for printing on documents.
coachetmoi: Thanks a lot. It seems a litte bit simple especially for the "&". The rest can be very sober, but I would a "&" very original. You can mix different typo. I prefer propositions 3 & 4 but I don't like the typo. I prefer the GeoSansLight one. Thx a lot. Manu
McIllus: Please ... a first try! thx for your opinion! Kris


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